The same way the tobacco industry promoted a smoking-and-health “controversy” for more than half a century: money and evil:
Not surprisingly, the fossil fuel industry funded many of the initial efforts to prevent adoption of climate change policies. Both individual corporations such as ExxonMobil and Peabody Coal, as well as industry associations such as American Petroleum Institute, Western Fuels Associations, and Edison Electric Institute provided funding for individual contrarian scientists, conservative think tanks active in climate change denial, and a host of front groups that we will discuss below. (Dunlap and McCright, 2011:148)
Although the initial funding in the campaign may have come from certain corporations. McCright and Dunlap argue that recently conservative, free-market, and anti-regulatory ideology and organizations have been the main forces fueling the denial machine first and foremost. (Dunlap and McCright, 2011:144)
According to Dunlap and McCright the glue that holds the elements of the climate disinformation campaign together is a shared hatred for government regulation of private industry. (Dunlap and McCright, 2011:144) And so, a staunch commitment to free markets and a disdain for government regulation are the ideas that most unite the climate denial community. (Dunlap and McCright, 2011:144)
The mainstream conservative movement, embodied in conservative foundations and think tanks, quickly joined forces with the fossil fuel industry (which recognized very early the threat posed by recognition of global warming and the role of carbon emissions) and wider sectors of corporate America to oppose the threat of global warming not as an ecological problem but as a problem for unbridled economic growth. (Dunlap and McCright, 2011:144) And so the disinformation campaign has been a movement that has been waged both by conservative organizations and some corporations.
To use the word “campaign” is not meant to connote an organized conspiracy led by one or a few entities who coordinate all actors, but rather a social movement that creates widespread, predictable, and strong opposition to climate change policy and that consistently uses scientific uncertainty arguments as the basis of its opposition. This movement is a campaign in the sense that it is a systematic response of aggressive actions to defeat proposals to limit greenhouse gas emissions even though no one organization is coordinating all other organizations or individuals that participate in responses. And although some of the actors may be sincere, the tactics discussed in this article are, as we shall see, ethically reprehensible.
I suspected that the rule of law was over in this country when Reagan and the elder Bush were not held legally or constitutionally accountable for their roles in Iran-contra. But I knew it was over when the tobacco company execs trooped before Congress, dutifully placed their hands on the Bible, lied their asses off and were not taken into custody on the spot.
And as Tim F. at Balloon Juice, a scientist with background in this area, points out, next to the denialist industry, the cig makers were punks, adhering to what appears to be David Brooks’s first rule of column-writing: If you can’t dazzle them with brilliance, baffle them with bullshit:
However, I have to point out that Wonk Room’s flow chart [at first link above -- Lex] of how the business works, although accurate, also illustrates what makes the doubt business so pernicious. The graph (and the industry) is a forest of organizations, businesses, media outlets, scientists and pseudoscience institutes, political interest groups, thinktanks and so on. It dazzles you in the worst sense: the eyes defocus and your brain (at least my brain) freezes up trying to track what goes where. This is the magic of arbitrary complexity: anyone can bury a ridiculous idea in a maze of apparently credible but irrelevant stuff until it overwhelms the ability of an ordinary person to evaluate it critically. This is how the Big Mortgage Shitpile got so big – nobody would buy a mortgage written on toilet paper, so investment guys put hundreds into a box, wrote ‘mortgage’ on the side of the box with a Sharpie and shuffled around the boxes until nobody had any idea what was in each box except ‘mortgages’ in the vaguest possible sense. (snip)
Cigarette firms held public health science at bay for something like fifty years, and the $380 billion global tobacco trade fits neatly inside the $405 billion market capitalization of a single oil company. …
Anyhow, denying climate has an enormous pile of money at its back. Want an easy $10,000 plus travel perks? Write an editorial that criticizes the IPCC. Campaign cash? Not a problem (there goes the public policy option…). Maybe you want to start a think tank where Ivy League legacy cases can draw six-figure slaries and build a reputation doling out rephrased press releases in conservative journals, on broadcast networks and in discussion panels that need a douchebag for “balance.”. Choose a name that evokes eagles shooting apple pie machine guns and the money’s there.
On the other hand maybe you want to make a serious contribution to climate science. Get ready for years of difficult graduate study while living on ramen and cheap beer. Graduated with your degree? Have a tenure track job? Congratulations! Now you get to compete with some of the smartest people in the world for a shrinking pool of stingy grants, crappy pay, abuse, threats and bad-faith attacks from the most powerful people in the world. Sounds like fun, doesn’t it. Or maybe you want to end a very successful public career by speaking out too aggressively about the STUPID CLIMATE METEOR THAT IS ABOUT TO SCREW UP HUMAN CIVILIZATION, like Al Gore did.
As with tobacco, the glorious moneygasm only works because of the long delay between cause and effect. You would never see a doubt campaign by the punching-guys-in-the-groin industry, for example, because punching dudes in the groin hurts right now. A tobacco habit might kill you later. Epidemiology and climate science are arcane enough that a determined troll can create all kinds of confusion, even while Marlboro Men kept dying of lung cancer. It takes a long time to build up carbon in the atmosphere. Even then the ocean absorbs both heat and carbon for a while longer. Only when that slows down does the bill really start to come due, and feedback effects kick in such as methane and open water absorbing vastly more solar energy than sea ice. Svante Arrhenius figured out how warming will work in 1906, yet my local dog park will only this year become a living mat of deer ticks thanks to the hot rods that his grandkids drove fifty years ago. The worst case scenario keeps getting worse, but it always gets worse twenty or more years in the future and is therefore easy to ignore or deny. Until it isn’t, of course. But by then it is too late.
And that, I semi-seriously hypothesize, is why the very wealthiest among us want to take our homes, our pensions, our Social Security, and get wealthier still: They know what’s coming, and they intend to hide themselves and their progeny behind thick walls built of enormous bricks of U.S. government portraits of Benjamin Franklin. And the rest of us can drown or eat each other. It’s all good to them.