Blog on the Run: Reloaded

Friday, February 22, 2013 8:41 pm

Want to run a newspaper? Here’s how you do it right.

Finally, finally, finally, the owner of a newspaper has told the geeks, waterheads, nematodes, mouth-breathers and knuckle-dragging readers who masturbate to gun ads but can’t STAND the possibility that their local newspaper might publish a story about two happy people doing something that’s none of their damn business to take their whiny, misprioritized complaints and shove them north toward their tonsils.

God, I need a cigarette. And I haven’t smoked in almost 35 years.

Our story begins when Jessica Powell and Crystal Craven — yes, that’d be two people with ladyparts — got married in, believe it, Jones County, Missafreakingsippi, the left ventricle of Bat Country. The Laurel Leader-Call newspaper did a front page story, acknowledging the historic (albeit legally unrecognized) nature of the event, and then basically letting the protagonists speak for themselves and for each other — not an approach recommended for political coverage, but perfectly acceptable for a wedding story. (Bonus pathos: Craven has Stage 4 brain cancer.)

Well, Leader-Call readers freaked out. They called. They wrote. They virtually spat on the paper’s Facebook page.

So how did the paper’s owner, Jim Cegielski, respond?

Did he pretend there was no controversy? Or that if there was, it was OK to ignore it? Did he, God forbid, send an underling out to lie to people about his position or lack thereof instead of manning up and doing his job?

Oddly, no.

He stood up. He took responsibility. He told the people who were wrong that they were wrong. He told them to stop misbehaving toward his employees just because they’d read a story they didn’t like. And he told them that if they didn’t like all of the above, they could get bent. (If the link doesn’t go directly to Cegielski’s column, flip to page A5, where it’s at the top.)

And the horrible financial price the paper paid for this optimally competent exercise of its privileges and duties? Fifteen canceled subscriptions. Even in Laurel, Mississippi, that’s the equivalent of a few households going away for a long weekend.

So here’s a suggestion to people who want to run newspapers that both make money and bond with with their communities in ways that make long-term profitability even possible: Do your jobs. Be right. And when you are right, take no shit from those who are wrong, particularly when it’s aimed at your underlings. Even most of those who disagree with you will respect that; wanting your boss to have your back is a nonpartisan policy goal in and out of newspapers.

I’m sure Warren Buffett’s BH Media already has some decent ideas about how to dig the News & Record out of the hole it has dug for itself in the past five or so years (not all of which, I hasten to add, is local talent’s fault). But I’m betting that sending someone to Laurel to buy Jim Cegielski lunch and listen to him talk for an hour would not be a bad strategy at all.

(h/t: Gawker via Athenae)

 

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