Blog on the Run: Reloaded

Tuesday, June 29, 2010 8:06 pm

Reason No. 724,482 why I love women

Filed under: Fun — Lex @ 8:06 pm
Tags: ,

They can protect us from Teh Skunk:

Rhonda Dannenberg, a suburban mother of three, stuck her nose in six glasses of beer at the MillerCoors brewery here and swished a bit of each in her mouth. Then she delivered the kind of frank verdict that’s shaking up the mens-club world of beer tasting.

“I got a strong bruised fruit,” Ms. Dannenberg, 36 years old, said of one of the Miller Lite batches, drawing a few nods from the three other women and two men at the table. “Slight cardboard taste. Oxidized. Unacceptable.”

At many companies, the assembled panelists would have been men, typically brew masters and other technical types. And it makes sense. To judge from TV commercials, men like beer better than women do and sometimes even seem to like beer more than they like women.

But the British company SABMiller PLC decided several years ago to reach deeper into its employee pool to find adept tasters, inviting marketers, secretaries and others to try their hand. The company concluded that women were drinking men under the table.

“We have found that females often are more sensitive about the levels of flavor in beer,” says Barry Axcell, SABMiller’s chief brewer. Women trained as tasters outshine their male counterparts, he says.

If practice makes perfect, men should have the clear edge in beer tasting, since they account for 72.8% of the world’s beer sales, according to market-research firm Datamonitor Group. But SABMiller, which makes Pilsner Urquell, Peroni and Grolsch in addition to Miller and Coors brands, says its empirical evidence shows that females are the superior sex when it comes to detecting such undesirable chemicals as 3-methyl-2-butene-1-thiol, which makes beer “skunky.”

Y’know, I sort of kind of generally know what I like in terms of how different beers taste, but I can’t swear to you I could pick my “favorite” out in any kind of blind taste test. (I’ve been to maybe a dozen wine tastings in my life, which is a dozen more than the beer tastings I’ve been to. Go figure.) So it’s good to know that the ladies of SABMiller PLC have got my back, cervisially* speaking.

*cervisially (adv.): in a way or manner of or pertaining to beer, from  L. “cervisa,” beer. Now don’t say you never learned anything here.

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3 Comments

  1. My passion for Natty Light ruins my cred on the subject, but I did make ales for ten years. I also spent a wad on imports. My fave remains Whitbread, with the aroma of a dirty sock.

    Comment by Fec — Tuesday, June 29, 2010 10:03 pm @ 10:03 pm

  2. What’s Reason #1?

    Comment by Jon A Firebaugh — Wednesday, June 30, 2010 5:31 pm @ 5:31 pm

  3. Well, in terms of chronology, I’d say that they provide a warm place to gestate. In terms of what I value, probably that they as a group tend to smell nicer than I do.

    Comment by Lex — Wednesday, June 30, 2010 7:41 pm @ 7:41 pm


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