We have no idea where this will lead, but our continued insistence on shrugging off the problems of the internet as “not real” – as something we can just log out of – is increasingly misled. 2016 has presented us with a world in which our reality is being wilfully manipulated. Fake news, divisive algorithms, misleading social media campaigns. The majority of people who voted for Trump will never take responsibility for his racist, totalitarian policies, but they’ll provide useful cover and legitimacy for those who demand the very worst from the President Elect. Trump himself may have disavowed the “alt-right”, but his rhetoric has led to them feeling legitimised. As with Gamergate, the press risks being manipulated into a position where it has to tread a respectful middle ground that doesn’t really exist.
Prominent critics of the Trump administration need to learn from Gamergate. They need to be preparedforabuse, for falsified concerns, invented grassroots campaigns designed specifically to break, belittle, or disgrace. Words and concepts will be twisted, repackaged and shared across forums, stripping them of meaning. Gamergate painted critics as censors, the far-right movement claims critics are the real racists.
Perhaps the true lesson of Gamergate was that the media is culturally unequipped to deal with the forces actively driving these online movements. The situation was horrifying enough two years ago, it is many times more dangerous now.