Blog on the Run: Reloaded

Wednesday, August 20, 2014 7:56 am

Sweat it to get it

Filed under: Fun,Panthers — Lex @ 7:56 am
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I’m not a fan of commercials in general, but as a Panther fan, this Gatorade ad featuring Cam Newton had me chuckling.

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Wednesday, May 11, 2011 8:51 pm

Seeing spots

Filed under: Fun — Lex @ 8:51 pm
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I’ve watched a little network TV recently, which I almost never do. Consequently, I also watch TV commercials. I can’t even remember most of them, but I’ve seen three recently that made various impressions on me.

  • The Axe body wash gel spot: I suspect this spot is very, very effective at reaching its target audience. Its target audience, however, is douches.
  • The Oreo fudge-creme spot: Clever. Seriously. Love the wordplay. Tiniest flaw in the execution, though: If you’re going to say “Shut the front door!” as a stand-in for “Shut the (expletive) up!” then you need to have it kind of all run downhill from “shut,” rather than going back up a little en route from “the” to “front.” This flaw is partly remedied by the fact that I’m pretty sure the mom in the spot has said “Hel-LO, sir” in that same way many times before, and that the object she was saying it to wasn’t a cookie.
  • Claire Danes’s spot for prescription eyelash-grower. I thought she was good in “My So-Called Life” when she was a teenager, and she has turned out to be a very pleasant-looking grownup. That said, prescription eyelash-grower? I don’t want to hear another word from anyone in pharma about government regulation. Not a peep. Y’all just shut the front door.

Tuesday, February 8, 2011 8:51 pm

You kids get out of my yard … and stop trying to get me to buy you beer.

Tom Scocca gets at something I’d sort of sensed but hadn’t really grasped. Maybe it’s because my parents didn’t make a big deal either way about drinking when I was kid. Maybe it’s because, with the legal drinking age then 18, I could get beer pretty much anytime I wanted it from about 15 on, and its very accessibility rendered its acquisition somewhat less urgent. Ida know. But as a quasi-responsible parent, damn, am I annoyed I didn’t grok this faster:

What are beer commercials about? The two central premises are these:

1. Beer—cheap, common, domestic beer—is a rare commodity that drives men mad with the desire to have it, at any cost.

2. Women are the great obstacle between men and the fulfillment of this desire.

Taken literally, this is baffling. Beer is cheap and easy to find. The only cost should be $6.99 for a six pack, at any convenience store. And rather than hiding from women to drink their beer, many single adult heterosexual men seek out female company when they’re drinking. “Drink our beer and avoid contact with women!”—who could possibly be the target for that pitch?

But it makes perfect sense if the target audience is—and it is—16-year-olds.

The girls aren’t really girls; they’re Mom. And Mom is the first hurdle in the thrilling obstacle course that makes up the world of the teenage beer drinker.

Geez. It’s the tobacco companies all over again. On the bright side, far fewer than one in three people who drink beer are going to die prematurely by using the product as intended, and secondhand beer, although certainly toxic (not to mention odoriferous), is more easily avoided and almost never lethal.

Friday, March 19, 2010 5:16 am

Instant kharma

Filed under: Sad — Lex @ 5:16 am
Tags: ,

Striking anti-war ad campaign from design group Big Ant International, via Utne Reader:

Thursday, September 10, 2009 8:28 pm

Advertising Fail

Filed under: Aiee! Teh stoopid! It burns! — Lex @ 8:28 pm
Tags: ,

Apparently Congressional Republicans think one good way to make health care more affordable is to … wait for it … let health insurers advertise direct to consumers on TV like drug companies do.

Never mind that the cost of advertising would be passed on to those who pay the premiums. Never mind that it’s impossible to do an apples-to-apples comparison of health insurance plans on the basis of a 30-second TV spot. Never mind that in most states one or two insurers effectively control the market — and they, not their smaller competitors, will be the ones in the best position to benefit from TV advertising.

Direct-to-consumer advertising of name-brand prescription drugs is a horrible basis for a model to improve health care. Not  only does the advertising steer consumers toward higher-priced name brands, it steers them away from lower-cost generic drugs, or even effective nonprescription treatments. And if people think it’s a bad idea to put government between you and your doctor (and it is), why do they think it’s such a hot idea to put a private, for-profit drug maker between you and your doctor, who probably knows a lot more about this stuff than you do? Direct-to-consumer advertising of Rx drugs is so full of Fail that only one other industrialized democracy in the top 35, New Zealand, allows it. And yet these guys think it is a model for saving money on health care.

OK, in fairness, I don’t think they’re actually stupid enough to believe what they’re saying. I think they’re saying this because the health insurers want them to. But that still doesn’t make it a good idea.

Wednesday, July 8, 2009 8:48 pm

Memo to my.earthlink.net

Filed under: Weird — Lex @ 8:48 pm
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I don’t care how many months you leave the link up, I am NOT going to “Check out this ‘Shocking’ online colon cleanser report before you buy.”

Friday, June 26, 2009 8:27 pm

“The Year the Media Died”

Filed under: We're so screwed — Lex @ 8:27 pm
Tags: ,

A requiem for advertising/publishing/etc.

(h/t: Sheila)

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