Blog on the Run: Reloaded

Wednesday, April 29, 2009 9:56 pm

Satire: for adults only

Filed under: Aiee! Teh stoopid! It burns!,Fun — Lex @ 9:56 pm
Tags: ,

Well, not really, but perhaps it should be:

This study investigated biased message processing of political satire in The Colbert Report and the influence of political ideology on perceptions of Stephen Colbert. Results indicate that political ideology influences biased processing of ambiguous political messages and source in late-night comedy. Using data from an experiment (N = 332), we found that individual-level political ideology significantly predicted perceptions of Colbert’s political ideology. Additionally, there was no significant difference between the groups in thinking Colbert was funny, but conservatives were more likely to report that Colbert only pretends to be joking and genuinely meant what he said while liberals were more likely to report that Colbert used satire and was not serious when offering political statements.

This reminds me of how Donald Wildmon and the American Family Association first crossed my radar a quarter-century ago: Wildmon got upset with NBC because the “rock group” Spinal Tap performed on “Saturday Night Live.” Uh, Don, buddy? It’s satire ….


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