Blog on the Run: Reloaded

Monday, July 13, 2015 7:47 pm

Consultant-speak; or, Weapons-grade bullshit

Friends of mine shared this communication from a consultant their company had retained to company leadership: CORRECTION: The communication was going in the other direction, from company leadership to the consultant.*

“[Company name] is reorganizing into a cross-functional, matrix organization. We are breaking down the silos and encouraging staff to step outside their traditional roles and comfort zones to contribute groundbreaking ideas in all areas: content, development, digital media, technology, and community engagement. Some are adapting better than others, but the cultural shift is undeniable.”

Which consultant? Which company?

Does it matter?

*Which raises an interesting question: Is leadership being sincere here, or is leadership simply throwing a bunch of jargon at the consultant for whatever reason?

Wednesday, August 20, 2014 7:56 am

Sweat it to get it

Filed under: Fun,Panthers — Lex @ 7:56 am
Tags: , , , ,

I’m not a fan of commercials in general, but as a Panther fan, this Gatorade ad featuring Cam Newton had me chuckling.

Thursday, June 10, 2010 8:58 pm

But however shall I get to the levee?

Filed under: Aiee! Teh stoopid! It burns! — Lex @ 8:58 pm
Tags: ,

I knew that when I switched (back) from journalism to public relations I would have a lot of learning to do. I just didn’t realize how many of my educational examples would be bad ones.

G.M. is telling its employees to stop calling Chevrolets “Chevys.” And they’re making employees who use “Chevy” on the job drop a quarter into a can. (Wonder what they charge for the f-bomb …)

The only thing I can think of that would be stupider would be for Coca-Cola to tell its employees to stop calling its flagship beverage “Coke.”

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